The market problem
Informal commerce is economically active but digitally difficult to discover. Business identity, accurate location context, product visibility and current market information are often fragmented or absent.
The market-intelligence layer for informal commerce.
WUD makes businesses and markets visible, findable and understandable through field activity, structured data and location-aware discovery.
Venture overview
Real markets need a usable digital footprint.
WUD is operated by Street Pulse Ltd and supported by Xara Cortex’s shared venture-building and technology capabilities.
The operating approach
WUD combines field operations, structured business information, location intelligence and public discovery tools to build a useful, current understanding of real-world markets.
The operating platform
The public platform helps people discover shops, services and market activity while giving listed businesses a usable, shareable digital presence.
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Bring a serious market problem.
We work selectively with founders, operators, companies and institutions aligned with evidence-led venture creation.
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